HilverdaFlorist prepares for promising 20th edition of FlowerTrials®

Only 4 more weeks until the FlowerTrials® start again! During this, now 20th edition, HilverdaFlorist will show its Pot, Patio & Garden range to a worldwide audience again. During this week, novelties in various series will be presented to the market. New this year: HilverdaFlorist presents no less than four brand-new retail concepts. Existing series Garden Gerbera Garvinea®, Salvia Salgoon® and Patio Alstroemeria Inticancha® have been given a new look. Also, a new stand-alone Dianthus concept will be presented during FlowerTrials®.

Novelties

With a diverse selection of novelties in different product groups, HilverdaFlorist is all set for FlowerTrials®! Whether you are looking for a surprising eye-catcher to complement your assortment, or a solid year-round programme, visit the show and learn all about the latest developments. By creating relevant and distinctive varieties, HilverdaFlorist aims to add value for the entire chain.

Noteworthy are the introductions in the Echinacea MOOODZ® Series, here five new, striking colours are added. A new colour combination is also presented in the well-known garden gerbera Garvinea® Series. There are colour introductions in various series for Dianthus and also potted gerbera from seed offers novelties to the market.

Retail concepts

HilverdaFlorist is launching three new retail concepts for existing ranges within the assortment. These concepts are designed to add value for retail and consumers, and tell the story behind these unique products. Garden Gerbera Garvinea®, Salvia Salgoon® and Patio Alstroemeria Inticancha® can be uniquely positioned in the market as a result.

Earlier this year, HilverdaFlorist already launched a concept website, consumer-focused, for Garvinea®. Here, gardeners will learn all about the colours and flower shapes within the range, find gardening tips and inspiration.

HilverdaFlorist’s goal is to work more cross-media and inspire consumers on multiple channels. In doing so, the company supports all intermediate links in the supply chain working with the company’s products. This launch during the FlowerTrials® shares these first steps in brand development, which will be further developed in the coming period.

Stand-alone Dianthus concept

In addition to the three existing series that have been restyled, HilverdaFlorist is introducing new genetics in Dianthus. A unique retail concept has been designed for this indoor and outdoor product, which will be shown for the first time during FlowerTrials®. This new variety, which has shown promising results in both internal and external trials, is ready to conquer the market. Visit the show and be one of the first to see this.

HilverdaFlorist invites you to come and see the assortment. During this event it’s also possible to visit our show greenhouses for cut flowers. Register here for FlowerTrials® 2024.

Location | HilverdaFlorist BV – Dwarsweg 15, 1424 PL De Kwakel, NL
Date | June 11 – 14, 2024

Watch the aftermovie of FlowerTrials® 2023 at HilverdaFlorist:

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.