Recap: FlowerTrials® at HilverdaFlorist – 360° tour

It’s been a while since we were at FlowerTrials® together to see the new Pot, Patio & Garden range. However, HilverdaFlorist is still reminiscing and we would like to invite you to visit our 360° tour to take a look at all the novelties and highlights once again.

Presented during FlowerTrials®

During FlowerTrials® HilverdaFlorist presented the Pot, Patio & Garden assortment for 2025 – 2026. Besides promising novelties in Echinacea® MOOODZ, Garden Gerbera Garvinea® and various Dianthus series, HilverdaFlorist also revealed retail concepts.

New for retail

HilverdaFlorist launched three new retail concepts for existing ranges within the assortment. These concepts are designed to add value for retail and consumers, and tell the story behind these unique products. Garden Gerbera Garvinea®, Salvia Salgoon® and Patio Alstroemeria Inticancha® can be uniquely positioned in the market as a result.

Earlier this year, HilverdaFlorist launched a concept website, consumer-focused, for Garvinea®. Here, gardeners will learn all about the colours and flower shapes within the range, find gardening tips and inspiration.

In addition to the three existing series that have been restyled, HilverdaFlorist introduced new genetics in Dianthus. A unique retail concept has been designed for this indoor and outdoor product, which was shown for the first time during FlowerTrials®. This new variety, which has shown promising results in both internal and external trials, is ready to conquer the market. The consumer website pictureperfectdianthus.com is now live, as well as a social media community.

Visit the HilverdaFlorist FlowerTrials® in a 360° tour

Did you miss FlowerTrials or haven’t had enough of the HilverdaFlorist show yet? HilverdaFlorist launched a 360° FlowerTrials tour including highlight videos so you can (re)visit the show and meet the team at any time! Walk through our introductions, retail presentations, indoor garden and be inspired.

New Pot, Patio & Garden catalogue

Just like all our promotion materials, you are now able to download our Pot, Patio & Garden catalogue for 2025 – 2026.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.