Alstroemeria Fashionista® Sofiena wins Glass Tulip award

On Tuesday evening 5 November, after the first day of the Royal FloraHolland Trade Fair, the ceremony of the Glass Tulip Award took place. Alstroemeria Fashionista® Sofiena achieved a place in the top 5, selected from around 1,000 nominees. After an exhilarating evening, the Sofiena was awarded both the People’s Choice Award and first prize from the jury in the Cut Flowers category.

Alstroemeria Fashionista® Sofiena

Sofiena is part of the Alstroemeria Fashionista® Series, consisting of unique single-flowered Alstroemerias. The flower is the second addition in this series and the very first single-flowered Alstroemeria grown in the Netherlands, by H.M. Tesselaar. Sofiena’s huge, bright pink flowers immediately attracted attention, leading to a unanimous decision by the jury to award it first prize.

Fashionista® Sofiena is characterised by its striking, strong colour, beautiful leaf quality and long vase life. The unique flower shape gives the well-known Alstroemeria a new face. Sofiena is currently available at auction.

The name Sofiena was coined by the daughters of the owners of H.M. Tesselaar: Fienne and Sophie. A mix of the names makes Alstroemeria Fashionista® Sofiena.

Cooperation HortiPartners

Alstroemeria Fashionista® Sofiena is a result of the intensive cooperation for breeding, propagation and sales between H.M. Tesselaar and HilverdaFlorist, collectively HortiPartners. After years of research and development the work is now rewarded. Sofiena is the new variety with potential in the programme of single-flowered Alstroemerias where more introductions will follow in the coming years.

H.M. Tesselaar

As a leading company in floriculture, H.M. Tesselaar works towards a combined goal: providing customers with excellent Alstroemeria, with an eye for optimum sustainability. H.M. Tesselaar Alstroemeria has unique growing locations in two countries.

HilverdaFlorist

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions.