News

In March of this year, HilverdaFlorist announced that they will renew and strengthen their cooperation with Aris-Green Leaf Plants for the exclusive production and distribution of all potted Dianthus (both URC and RC) in North America, starting February 1, 2025.

Scabiosa Virtuoso® Saura, developed by breeding company HilverdaFlorist, is now available at grower Marginpar. After signing an exclusive licensing agreement in July last year, the first flowers will soon be harvested from Marginpar’s fields in Kenya. From this moment on, the colourful masterpiece Saura will be available to florists year-round.

After years of close cooperation for the production of unrooted cuttings for the HilverdaFlorist Dianthus pot series, HilverdaFlorist and Dümmen Orange are ending their licensing agreement. This collaboration has been a main driver in the production and sales of unrooted cuttings for potted Dianthus, including the Sunflor®, Beauties®, Olivia, Odessa® and Kahori Series, for the North American market.

It is a forward-thinking start to the new year for HilverdaFlorist with the launch of a brand new tagline and corporate video. The company, which originated from a merger in 2020, has since then been refining its corporate identity. Matching the mission statement “Excel together for a flourishing future”, this new tagline sets the tone from 2024.

HilverdaFlorist is proud to share two exciting new catalogues ! These editions present the commercial Gerbera and Cut Flowers assortment.

On September 5, 2023 President of Moldova, Maia Sandu, visited HilverdaFlorist in De Kwakel during her visit to the Netherlands. HilverdaFlorist focuses on breeding, propagating and supplying of starting materials for a range of both Cut Flowers and Pot and Garden plants worldwide.

HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

Murara Plants wins an award as best practice in the Renewable Energy (small consumer) category during the 19th Energy Management Awards (EMA) in Nairobi, Kenya. Murara Plants is a subsidiary of HilverdaFlorist for an extensive range of cut flowers, pot plants and garden plants.

Murara Plants, subsidiary of HilverdaFlorist, won the annual DOSH Awards in the Agricultural sector in Kenya. The DOSH Awards is an annual event organised by the Ministry of Labour under the Directorate of Occupational Health and Safety.

HilverdaFlorist now offers a digital knowledge base, aimed at providing a wealth of information and expertise to the entire market. The knowledge base, which is accessible via the HilverdaFlorist website, is a comprehensive resource for anyone interested in the horticultural industry.

Together with colleagues, partners and clients, HilverdaFlorist officially opened its new production location at Achterweg 62 in De Kwakel with the Future is HERE event on Thursday 22 September.

HilverdaFlorist announces the release of two new catalogues this year; one featuring the commercial assortment of Gerberas and one with all other Cut Flowers for 2023. With these new catalogue editions, HilverdaFlorist introduces over 60 new varieties, offering the latest in product development and innovation.

HilverdaFlorist is pleased to announce the acquisition of the gerbera Royal F1 series from Takii. Since 2021 both parties have collaborated to accelerate pot gerbera breeding and seed production.

As per January 1st 2022, the full cut flower assortment of HilverdaFlorist in Colombia will be represented by HilverdaFlorist Colombia. Up to this date the gerbera assortment has been represented by Ball Colombia.

Florist North America has officially changed the name to HilverdaFlorist North America. With this step we strengthen our position in the North American market and have an extensive range in Gerbera, Dianthus, Echinacea, Alstroemeria, Salvia and Hellebore products.

HilverdaFlorist continues with the next phase of the construction of the greenhouse project at their main location at the Dwarsweg in De Kwakel.

HilverdaFlorist continues with the development and construction of their greenhouse complex at their main location at the Dwarsweg in De Kwakel.

HilverdaFlorist and Takii extend their existing relationship with a collaboration on pot gerbera breeding. By joining forces, the companies aim to meet customer demand in a rapidly changing pot gerbera market.

Proudly we announce that our subsidiary company HilverdaKooij Colombia has officially changed the name to HilverdaFlorist Colombia.

HilverdaFlorist presents new corporate identity and corresponding style. The new logo is a symbol that stands for working together and connecting parties.

It’s been a while since we were at FlowerTrials® together to see the new Pot, Patio & Garden range. However, HilverdaFlorist is still reminiscing and we would like to invite you to visit our 360° tour to take a look at all the novelties and highlights once again.

Only 4 more weeks until the FlowerTrials® start again! During this, now 20th edition, HilverdaFlorist will show its Pot, Patio & Garden range to a worldwide audience again. During this week, novelties in various series will be presented to the market. New this year: HilverdaFlorist presents no less than four brand-new retail concepts.

HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During this week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market.

HilverdaFlorist is looking back on a successful week at the IPM Essen 2024. At this event, HilverdaFlorist presented a diverse and vibrant range of both the Pot, Patio & Garden and Cut Flower assortment. Also, the recently presented tagline “Create. Share. Flourish.” blasted on the walls, as a basis for inspiring conversations.

Like last year, it was another sunny week full of colour and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. FlowerTrials one of the highlights of the year where a biggest in-house show is created. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors.

Visit FlowerTrials® 2023 at HilverdaFlorist and be the first to see our brand new Pot, Patio & Garden assortment in full bloom! Be amazed by the beauty of our extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show.

From March 29 to April 1, the HilverdaFlorist team was present at the American Takii location during CAST 2023. The USA team of HilverdaFlorist had a great time presenting the brand new Pot, Patio & Garden varieties to all our visitors. We look back on a great week and are happy to take you along once again. 

Always wanted to take a look behind the scenes in the horticultural world? During Kom in de Kas on Saturday 1 April 2023, various businesses in (the surroundings of) Aalsmeer will open their doors! Visit HilverdaFlorist and discover all about the breeding of new flower and plant varieties and the production of young plant materials. After all, these are the first steps of your bouquet of flowers or colourful garden!

After two years of absence, the team of HilverdaFlorist was happy to be back at IPM Essen: the world’s leading trade fair for horticulture. Exhibitors from all over the world present their innovative products and services in the fields of plants, technology, floristry and garden features. No other fair offers so much plant diversity and so many plant innovations. 

HilverdaFlorist looks back on a great week being present on no less than three horticultural events. After months of preparations our team could not wait to meet industry colleagues from all over the world again, to show them exciting novelties in cut flowers.

Together with colleagues, partners and clients, HilverdaFlorist officially opened its new production location at Achterweg 62 in De Kwakel with the Future is HERE event on Thursday 22 September.

The ultimate combination of show, great conversations, inspiration, awesome plants and exciting novelties, that’s FlowerTrials® at HilverdaFlorist in a nutshell! Seize your opportunity to see a vast majority of our high-end product range in full bloom.

From November 1st till November 5th we will show you our new cut flower introduction online and offline. You’re welcome at our location at the Dwarsweg 15 (De Kwakel, Netherlands) or digitally. Plan your visit to our presentation or the digital tour by sending an email to event@hilverdaflorist.com. Follow us online @HilverdaFlorist to see the latest updates and event news. 

Get ready for the coming season and get excited with our new introductions in the pot & garden portfolio. From June 9th till June 18th we’ll show you our new creations online and offline. You’re welcome at our location at the Mijnsherenweg 15 (De Kwakel, Netherlands). Plan your visit to the location by sending an email to event@hilverdaflorist.com or follow us online @HilverdaFlorist to see the latest updates and sparkling content. 

This week 19 companies reached a joint decision in regard to their participation at the coming IPM in January 2021.

This season HilverdaFlorist will connect in a different way. From June 2nd until June 12th we’ll show you our new creations in our pot & garden and cut flower assortment online and offline. You’re welcome at our location at the Mijnsherenweg (De Kwakel, Netherlands) or follow us online to see the latest updates.

Even though we won’t be meeting each other in California, we would still like to share with you the new genetics and products that HilverdaFlorist has to offer for 2021!

HilverdaFlorist introduces new mini flowered Garvinea Garden Gerbera Series and an unique red Salvia in the Salgoon Series.

HilverdaFlorist will present as one company during California Spring Trials in March 2020 on the location of American Takii in Salinas California.

On Tuesday evening 5 November, after the first day of the Royal FloraHolland Trade Fair, the ceremony of the Glass Tulip Award took place. Alstroemeria Fashionista® Sofiena achieved a place in the top 5, selected from around 1,000 nominees. After an exhilarating evening, the Sofiena was awarded both the People’s Choice Award and first prize from the jury in the Cut Flowers category.

HilverdaFlorist launches two new catalogues: Cut Flowers for ‘25 – ‘26 and cut flower Gerbera for ‘25. The new catalogues present the commercial assortment for Alstroemeria, Carnation, Gerbera, Gypsophila, Helleborus, Limonium and Scabiosa.

HilverdaFlorist’s new Pot, Patio & Garden range this year offers not only new genetics, but also retail concepts! One of these is the stand-alone Dianthus concept Picture Perfect®, which is on show for the first time at the FlowerTrials from June 11 to 14. Visit HilverdaFlorist in De Kwakel (NL) and discover more about this unique concept and the strong genetics behind it.

Packed with surprising novelties, improved genetics and new retail concepts, the Pot, Patio & Garden catalogue 2025 – 2026 of HilverdaFlorist is now available. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, the company strives to develop varieties that are relevant, distinctive and add value to the entire market.

Since mid-April, the new Alstroemeria White Swan has been flowering for the first time at Dutch growers, and is now available at Royal FloraHolland. White Swan, with bright white flowers, is a promising flower with heavy quality a very good vase life. Developed by HilverdaFlorist and in production this year at H.M. Tesselaar, Hoogenhoom Alstroemeria and Siem Knol Alstroemeria.

Scabiosa Virtuoso® Saura, developed by breeding company HilverdaFlorist, is now available at grower Marginpar. After signing an exclusive licensing agreement in July last year, the first flowers will soon be harvested from Marginpar’s fields in Kenya. From this moment on, the colourful masterpiece Saura will be available to florists year-round.

HilverdaFlorist, breeder of the one and only garden gerbera series “Garvinea®”, has given its product range a refreshing new look and presents it on a newly launched website. The online experience is here to teach consumers all about these unique garden plants and inspires gardeners to get creative with the colourful daisy flowers.

HilverdaFlorist welcomes you to the world of well-known grand masters that inspire us all. From great musicians to luminaries in the world of painting and movies. They can now be found in the Scabiosa Virtuoso® Series. The long-lasting, fascinating pincushion flowers are here to impress just like their masterpieces.

HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

HilverdaFlorist announces the release of two new catalogues this year; one featuring the commercial assortment of Gerberas and one with all other Cut Flowers for 2023. With these new catalogue editions, HilverdaFlorist introduces over 60 new varieties, offering the latest in product development and innovation.

HilverdaFlorist is pleased to announce the acquisition of the gerbera Royal F1 series from Takii. Since 2021 both parties have collaborated to accelerate pot gerbera breeding and seed production.

We’re proud to present our first online magazine packed with exclusive information, photography and videos of our new pot, patio and garden introductions. As you can expect from us our introductions are cutting-edge genetics and premium varieties for the grower, wholesale, retail and consumer.

HilverdaFlorist and Takii extend their existing relationship with a collaboration on pot gerbera breeding. By joining forces, the companies aim to meet customer demand in a rapidly changing pot gerbera market.

Even though we won’t be meeting each other in California, we would still like to share with you the new genetics and products that HilverdaFlorist has to offer for 2021!

HilverdaFlorist introduces new mini flowered Garvinea Garden Gerbera Series and an unique red Salvia in the Salgoon Series.

The Dianthus Kahori Scarlet was chosen as a perennial top performer by Colorado State University.

On Tuesday evening 5 November, after the first day of the Royal FloraHolland Trade Fair, the ceremony of the Glass Tulip Award took place. Alstroemeria Fashionista® Sofiena achieved a place in the top 5, selected from around 1,000 nominees. After an exhilarating evening, the Sofiena was awarded both the People’s Choice Award and first prize from the jury in the Cut Flowers category.

HilverdaFlorist launches two new catalogues: Cut Flowers for ‘25 – ‘26 and cut flower Gerbera for ‘25. The new catalogues present the commercial assortment for Alstroemeria, Carnation, Gerbera, Gypsophila, Helleborus, Limonium and Scabiosa.

It’s been a while since we were at FlowerTrials® together to see the new Pot, Patio & Garden range. However, HilverdaFlorist is still reminiscing and we would like to invite you to visit our 360° tour to take a look at all the novelties and highlights once again.

In March of this year, HilverdaFlorist announced that they will renew and strengthen their cooperation with Aris-Green Leaf Plants for the exclusive production and distribution of all potted Dianthus (both URC and RC) in North America, starting February 1, 2025.

HilverdaFlorist’s new Pot, Patio & Garden range this year offers not only new genetics, but also retail concepts! One of these is the stand-alone Dianthus concept Picture Perfect®, which is on show for the first time at the FlowerTrials from June 11 to 14. Visit HilverdaFlorist in De Kwakel (NL) and discover more about this unique concept and the strong genetics behind it.

Packed with surprising novelties, improved genetics and new retail concepts, the Pot, Patio & Garden catalogue 2025 – 2026 of HilverdaFlorist is now available. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, the company strives to develop varieties that are relevant, distinctive and add value to the entire market.

Only 4 more weeks until the FlowerTrials® start again! During this, now 20th edition, HilverdaFlorist will show its Pot, Patio & Garden range to a worldwide audience again. During this week, novelties in various series will be presented to the market. New this year: HilverdaFlorist presents no less than four brand-new retail concepts.

Since mid-April, the new Alstroemeria White Swan has been flowering for the first time at Dutch growers, and is now available at Royal FloraHolland. White Swan, with bright white flowers, is a promising flower with heavy quality a very good vase life. Developed by HilverdaFlorist and in production this year at H.M. Tesselaar, Hoogenhoom Alstroemeria and Siem Knol Alstroemeria.

Scabiosa Virtuoso® Saura, developed by breeding company HilverdaFlorist, is now available at grower Marginpar. After signing an exclusive licensing agreement in July last year, the first flowers will soon be harvested from Marginpar’s fields in Kenya. From this moment on, the colourful masterpiece Saura will be available to florists year-round.

HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During this week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market.

After years of close cooperation for the production of unrooted cuttings for the HilverdaFlorist Dianthus pot series, HilverdaFlorist and Dümmen Orange are ending their licensing agreement. This collaboration has been a main driver in the production and sales of unrooted cuttings for potted Dianthus, including the Sunflor®, Beauties®, Olivia, Odessa® and Kahori Series, for the North American market.

HilverdaFlorist, breeder of the one and only garden gerbera series “Garvinea®”, has given its product range a refreshing new look and presents it on a newly launched website. The online experience is here to teach consumers all about these unique garden plants and inspires gardeners to get creative with the colourful daisy flowers.

HilverdaFlorist is looking back on a successful week at the IPM Essen 2024. At this event, HilverdaFlorist presented a diverse and vibrant range of both the Pot, Patio & Garden and Cut Flower assortment. Also, the recently presented tagline “Create. Share. Flourish.” blasted on the walls, as a basis for inspiring conversations.

It is a forward-thinking start to the new year for HilverdaFlorist with the launch of a brand new tagline and corporate video. The company, which originated from a merger in 2020, has since then been refining its corporate identity. Matching the mission statement “Excel together for a flourishing future”, this new tagline sets the tone from 2024.

HilverdaFlorist welcomes you to the world of well-known grand masters that inspire us all. From great musicians to luminaries in the world of painting and movies. They can now be found in the Scabiosa Virtuoso® Series. The long-lasting, fascinating pincushion flowers are here to impress just like their masterpieces.

HilverdaFlorist is proud to share two exciting new catalogues ! These editions present the commercial Gerbera and Cut Flowers assortment.

On September 5, 2023 President of Moldova, Maia Sandu, visited HilverdaFlorist in De Kwakel during her visit to the Netherlands. HilverdaFlorist focuses on breeding, propagating and supplying of starting materials for a range of both Cut Flowers and Pot and Garden plants worldwide.

Like last year, it was another sunny week full of colour and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. FlowerTrials one of the highlights of the year where a biggest in-house show is created. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors.

HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

Murara Plants wins an award as best practice in the Renewable Energy (small consumer) category during the 19th Energy Management Awards (EMA) in Nairobi, Kenya. Murara Plants is a subsidiary of HilverdaFlorist for an extensive range of cut flowers, pot plants and garden plants.