Alstroemeria White Swan from Dutch growers now available at Royal FloraHolland

2 MAY 2024, DE KWAKEL, THE NETHERLANDS – Since mid-April, the new Alstroemeria White Swan has been flowering for the first time at Dutch growers, and is now available at Royal FloraHolland. White Swan, with bright white flowers, is a promising flower with heavy quality a very good vase life. The flower was developed and marketed through collaboration between HilverdaFlorist and H.M. Tesselaar (Horti Partners) and in production this year at H.M. Tesselaar, Hoogenhoom Alstroemeria and Siem Knol Alstroemeria.

High-promising variety

White Swan is ready to conquer the market with its fresh, bright white coloured flowers. These come from a high number of buds per branch and have a vase life of over 2 weeks. With its heavy quality and very high production, White Swan is a real asset to the market.

Florists and retailers can go either way with White Swan. From bridal arrangements to Mother’s Day, or just as home deco – this white flower blends into any type of bouquet. The flowers, which open on the vase, are elegant and impressive.

White Swan stands out!

Of course, the first supply of White Swan cannot go unnoticed. So you will see White Swan feathers and other promotional materials passing here and there at Royal FloraHolland. In the coming months, this variety will be widely available through H.M. Tesselaar and Siem Knol Alstroemeria, from week 30 also at Hoogenboom Alstroemeria. Would you like to know more about White Swan? Contact Co Overduin (c.overduin@hilverdaflorist.com).

Alstroemeria and sustainability

Growing Alstroemeria is one of the most sustainable cultivations in the Netherlands. Alstroemeria can be grown relatively cold and therefore requires comparatively less energy. Breeding also focuses on optimising varieties for cold(er) cultivation, extending production cycles and extending vase life.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: www.hilverdaflorist.com.