Dianthus Picture Perfect® now available on the market

26 MARCH 2025, DE KWAKEL, THE NETHERLANDS –  HilverdaFlorist is proud to announce that the first plants of Dianthus Picture Perfect® are on the market. Earlier this month, the first plants arrived from cultivation in Portugal and now Dutch and Norwegian growers have also started their deliveries. This market launch marks an important milestone for the company.

Dianthus Picture Perfect® has been developed with a clear focus on both retail and consumer. With its striking colour combination, excellent vase life and rich flowering, this new variety responds perfectly to the growing demand for unique and high-quality Dianthus varieties. Extra beneficial for retail and florists is that Dianthus Picture Perfect® requires little maintenance on the shelf and produces fresh colours for a long time.

To further enhance the appeal of Dianthus Picture Perfect®, eye-catching branding has been developed. Designed to win over the hearts of both traditional and young consumers, the packaging concept (available in various applications) is in line with HilverdaFlorist’s strategy of combining innovation with market-driven thinking.

‘We see huge potential for Dianthus Picture Perfect® in the trade and with florists,’ says Tim Reus, Assortment Manager Dianthus at HilverdaFlorist. ‘The first reactions from the market are very positive and we look forward to working with our growers and partners to introduce this variety on a larger scale.’

With the launch of Dianthus Picture Perfect®, HilverdaFlorist takes another important step in providing innovative and inspiring varieties for the international market.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions.

Dianthus Picture Perfect® with branding