Dwarsweg 15, De Kwakel 
HilverdaFlorist launches Dianthus Picture Perfect® branding concept at FlowerTrials® 2024
HilverdaFlorist’s new Pot, Patio & Garden range this year offers not only new genetics, but also retail concepts! One of these is the stand-alone Dianthus concept Picture Perfect®, which is on show for the first time at the FlowerTrials from June 11 to 14. Visit HilverdaFlorist in De Kwakel (NL) and discover more about this unique concept and the strong genetics behind it.
Meet Dianthus Picture Perfect®!
Picture Perfect® is the most photogenic Dianthus turning every home and garden into a Picture Perfect® setting. This stunning variety offers a memorable touch with its adorable magenta and dark red blooms. These appear many at a time and flower for a prolonged period. The firm plants of Picture Perfect® are uniform to grow and comes with a catchy branding concept, making it ideal for retail!
Planted in full soil, Picture Perfect® thrives as a perennial, offering its lively blooms year after year, flowering from Spring to early Autumn. Indoors, Picture Perfect® will cheer up any interior with a great shelf life, making it a great choice for gifts as well. From Mother’s and Father’s Day to Valentine’s Day and housewarming parties, Picture Perfect® brings a smile to everyone’s face.
Picture Perfect® branding
The Picture Perfect® branding concept gives growers, retail and florists everything they need to share the story of this eye-catching Dianthus. Ready-to-print promotional materials have been designed and both pot designs and labels are available. Contact marketing@hilverdaflorist.com for more information.
Picture Perfect® website & social media
To inspire consumers, a Picture Perfect® website has been developed. On this website, consumers will find information about the plant, care tips and inspiration. Also, lovers of this plant can check out Picture Perfect®‘s online community on Facebook and Instagram.
Picture Perfect® genetics
Picture Perfect® consists of a unique set of characteristics that creates a pretty pink, yet very robust variety. This perennial (until -5 °C) Dianthus has a remarkably high number of flowers and also offers a relatively long flowering period, compared to similar type Dianthus. Trials over the past period have shown promising results, and now Picture Perfect® is ready to conquer the market!
HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.